Your e-commerce doesn't need a bigger budget. It needs a system
We combine the speed of paid traffic with the lasting value of organic SEO. The result is simple and sustainable: growing sales, falling CAC and protected margins.
Does your store rely 100% on ads to sell?
Without a daily budget running, revenue drops to zero instantly. You become a hostage to the auction and to CPM volatility.
ROAS goes up on the platform, but net margin disappears?
Vanity metrics that don't pay the bills at the end of the month. We scale revenue based on real contribution margin per SKU.
Is organic traffic less than 10% of your revenue?
You keep renting audiences from Google and Meta at inflated prices instead of building lasting search authority.
- Paid brings speed
- Organic builds assets
- Margin before scale
- Full transparency
- Data, not guesswork
- Conversion governance
The weight of authority at real scale
Numbers built over ten years of continuous execution, with no shortcuts and a constant focus on the financial health of each brand.
Actively managed across Google Ads, Meta Ads and TikTok Ads with margin-driven bidding governance.
Billed by the brands and stores we serve through unified orchestration of paid and organic channels.
Weighted average ROAS on high-intent and catalog campaigns.
Continuous operation since 2015, through market cycles and algorithm changes.
Active e-commerce clients in our portfolio with weekly goal governance.
Technical structure for sustainable scale
Precise acquisition strictly focused on contribution margin
We eliminate the waste common at traditional agencies, which raise bids on low-margin or out-of-stock products. We build campaign structures grouped by SKU profitability, so every dollar invested in Google and Meta brings real return to cash flow.
We run continuous creative testing routines with proprietary validation frameworks and optimization based on predictive conversion signals.
- Custom bids by margin tier (High, Medium, Volume)
- Google PMax and Shopping protected against brand cannibalization
- Advantage+ structure calibrated with dynamic creatives at scale
- Live dashboards integrated with the ERP for financial reconciliation
Authority that turns into revenue with no cost per click
E-commerce SEO is radically different from corporate SEO. We structure the category hierarchy, filter pages and semantic collections to reach shoppers at the exact moment they search to buy, without paying a permanent toll to Big Tech.
We fix critical indexing issues, duplicate pages created by faceted filters and slow loading in Core Web Vitals, turning your store into a machine of qualified passive traffic.
- Clean URL architecture and preventive canonicalization
- Complete product Schema Markup (price, stock, reviews)
- Semantic clustering for high commercial intent
- Technical optimization focused on mobile and Core Web Vitals
Integrated operation of online store, checkout and retention
Traffic without conversion is wasted capital. We work directly on your store interface, reviewing user journeys, removing friction from the checkout flow and making sure conversion data reaches the AI engines without loss.
We connect dynamic feeds, Server-Side conversion APIs (CAPI) and catalog governance to keep stock, price and ads fully in sync.
- Checkout audit and friction reduction on VTEX, Shopify and Nuvemshop
- 100% Server-side tracking via Google Tag Manager Server Container
- Product feed cleanup and enrichment
- Repeat purchase strategy and sustainable LTV growth
Built for those who sell online
Deep expertise in the leading platforms in Brazil and worldwide. We work natively inside the gears of each ecosystem.
- Shopify Plus
- Nuvemshop Next
- VTEX IO
- WooCommerce
- Tray Corp
- Adobe Magento
Google Shopping & PMax
High-precision campaign structures with feeds segmented by profitability and the ABC curve of products.
Feed & Merchant Center
Full audit, elimination of product disapprovals and enrichment with high-converting attributes.
Meta Catalog & Advantage+
Dynamic ads with smart tags, personalization by browsing history and progressive retargeting.
Collection & PDP SEO
Semantic clustering, title enrichment, dynamic meta tags and collection architecture without cannibalization.
CRO & Checkout Optimization
Heatmaps, fewer friction steps and microcopy testing to cut cart abandonment.
Server-side Tracking (CAPI + GA4)
Implemented on a dedicated server, working around cookie blockers and delivering real data to the algorithms.
Why the siloed agency model breaks your cash flow
When the media team doesn't talk to SEO and both ignore the store's engineering, you pay twice for the same customer.
Paid Traffic (Traction)
- Immediate speed for testing and validation
- Scale controlled by daily budget and seasonality
- Precise targeting of buying audiences
Lower CAC and multiplied net margin.
One gear drives the other. Google Ads search data sharpens SEO; organic authority makes media bids cheaper.
Organic Traffic (Assets)
- Building lasting technical authority
- Recurring traffic at zero marginal cost per click
- A hard-to-cross barrier against direct competitors
We're not a click factory. We're cash flow consultants
Founded in 2015, Chamella works at the strategic, board level of e-commerce businesses. We don’t just push buttons in ad managers: we question margins, pricing, product quality and repeat purchase rate.
"Our work only ends when the company’s net margin grows in a way that is proven on the P&L."
- 01 ·
Specialized Paid Traffic
Google Ads (Search, Shopping, PMax, YouTube), Meta Ads (Instagram/Facebook) and TikTok Ads, with an anti-waste budget architecture.
- 02 ·
Organic Traffic & E-commerce SEO
In-depth technical audit, speed and Web Vitals optimization, commercial taxonomy and conversion-driven semantic clustering.
- 03 ·
E-commerce Operations & Engineering
Rich feeds for Google Merchant Center, server-side tracking that withstands browser restrictions, and less friction at checkout.
- 04 ·
Diagnosis & Strategic Audit
A forensic sweep to find where the store is bleeding money on media, outdated SEO and a broken shopping experience.
4 Phases to unlock your sales engine
Our method follows surgical rigor: we don't increase the budget before fixing the leaks in your foundation.
- Phase 01
Deep Diagnosis
Forensic audit of ad account history, Google Analytics 4, catalog health and technical SEO bottlenecks.
Principle: "Diagnosis before any prescription." - Phase 02
Foundation Rebuild
Feed cleanup, reliable server-side tracking, catalog taxonomy and fixing errors that block indexing.
Principle: "Put the house in order before opening the tap." - Phase 03
Profitable Scale
Gradual budget increases tied strictly to net margin, with simultaneous organic growth through authority.
Principle: "Scale without margin is an accounting illusion." - Phase 04
Governance & Rituals
Weekly alignment meetings with leadership, transparent reports without vanity metrics and clear financial goals.
Principle: "A leadership partnership, not a passive vendor."
Start with a diagnosis
Before any monthly contract proposal, we run a thorough 2-week technical analysis of your media accounts, technical SEO and online store. We identify, with mathematical precision, the cash leaks and the untapped potential.
We check whether your e-commerce shows these symptoms:
- Relies only on paid ads to generate revenue
- Doesn't show up in Google organic results for commercial searches
- Feed frequently disapproved in Merchant Center
- Doesn't know how to calculate real and blended CAC
- Chronically dependent on seasonality and discounts
- Stuck with opaque reports from previous agencies
Diagnosis Terms
- Minimum media investment:From US$ 2,790/month (R$ 15,000) to ensure statistical relevance.
- Deliverable:A tactical action plan prioritized by immediate cash impact.
- Delivery time:10 business days, with an executive feedback meeting.
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