Paid media with governance: every dollar tracked down to the margin
We eliminate the illusion of platform ROAS. We build paid acquisition architectures where budget scaling is mathematically shielded by your operation's net profit and cash flow.
Precise execution on the world's three largest demand generators
Each platform is run not as an end in itself, but as a subsystem calibrated to maximize marginal contribution.
Google Ads
Precise capture of users at the peak of the buying journey, eliminating bids wasted on searches with no commercial relevance.
- High-intent Search: Themed structures with strict negative keyword shielding.
- Margin-based Shopping: Feeds split by each SKU's real gross margin, not average order value.
- Governed Performance Max: Proprietary scripts that exclude junk traffic.
- YouTube Ads: Qualified demand that builds brand consideration without vanity.
Meta Ads
Building and scaling desire at massive volume across the Instagram and Facebook ecosystem, anchored in first-party data.
- Calibrated Advantage+: Broad targeting fed with high-quality CAPI data.
- ABC-curve Dynamic Catalog: Precise offers based on the store's inventory turnover.
- Moment-based retargeting: Segments driven by time since abandonment and cart profile.
- Dynamic Creatives (DCT): Algorithmic learning accelerated by multiple hypotheses.
TikTok Ads
Pioneering organic-paid traction with immersive video formats that get past today's consumers' anti-ad filter.
- Continuous UGC testing: Creating and validating dozens of creative hooks every week.
- CPA governance: Bid control with automated rules to cut fast fatigue.
- Protecting winners: Replicating validated creatives in Spark Ads and Meta.
- Top-of-funnel discovery: Acquiring new customers without saturating conventional sources.
Where wasted budget really hides
Most traditional agencies report green charts while your business's net profit dries up. We take apart the 3 most common traps that hijack the cash flow of growing brands.
We find these three anomalies in your account with analytical scripts that track where every dollar spent ends up.
Request a technical sweepBrand Cannibalization
How agencies spend up to 30% of your budget on branded terms you would already win organically in Google's top position, just to inflate the account's ROAS and hide their inability to bring in new customers.
The Chamella antidote: We isolate branded terms in separate campaigns with a strict CPC cap and measure real incrementality with geographic holdout tests.
Inflated & Duplicate Attribution
The blind overlap of Meta and Google claiming the exact same conversion. If Meta says it sold 100 and Google says 100, but the ERP billed only 120 orders, you are paying agency fees on 80 phantom orders that never became money in the bank.
The Chamella antidote: A unified last-touch attribution model via BigQuery and analysis of MER (Marketing Efficiency Ratio) as the master financial compass.
Blind Scaling Without Margin
Blindly pushing budget when marginal CAC is already eating operating profit. If your product has a 40% margin, a 2.2x ROAS already produces a net loss once taxes, payment gateway and subsidized shipping are counted.
The Chamella antidote: A bidding matrix tied to unit COGS and a minimum allowed contribution margin before any capital goes into the campaigns.
How we protect the integrity of your invested capital
Institutional governance designed for mid-size and large operations that won't tolerate amateur traffic management.
Server-Side Tracking & CAPI
Direct reconciliation of billed orders with GA4, Meta CAPI and BigQuery. We work around iOS 14+ restrictions, ad-blocking browsers and third-party cookie loss with 99%+ reconciliation accuracy. The algorithms learn from clean data.
Weekly Results & Cash Meeting
Direct executive alignment with leadership and finance. We don't present vanity metrics like impressions or clicks; we analyze contribution margin, profitability by category, critical stock and projected return on investment.
Continuous Creative Testing
A scientific, structured weekly iteration of hooks, formats, offers and sales angles. We avoid early ad fatigue and keep an uninterrupted pipeline of new validated creatives ready to scale.
Open, Real-Time Reporting
Live, transparent dashboards with no doctored data or static monthly PDFs. Your team has full access to the accounts and dashboards 24/7, with complete clarity on where every cent goes.
The metrics that really govern our work
We translate the language of ad tools into the indicators your controllers and leadership need to audit.
ROAS
Return on Ad Spend measured per channel and across the overall media blend to avoid false illusions of efficiency.
MER
Marketing Efficiency Ratio: the company's total revenue over total paid traffic spend. The anti-lie indicator.
nCAC
The real cost of acquiring new customers, excluding repeat purchases by existing customers that mask acquisition costs.
Real CPA
Cost per Acquisition weighted by average order value and the margin curve per SKU, preventing the sale of loss-making products.
Contrib. Margin
Net revenue minus COGS, taxes, shipping and media cost. It's what actually pays the bills and stays in the bank.
Find out exactly where your ad accounts are losing money
Our media engineering team runs a forensic sweep of your company's Google Ads and Meta Ads accounts, identifying brand cannibalization, overlaps and immediate margin opportunities.