E-commerce growth driven by margin, not just revenue
We run performance media, catalog SEO and data architecture as a single engine to shield your cash flow from rising paid traffic costs.
DEEP EXPERTISE IN THE LEADING E-COMMERCE ECOSYSTEMS
- Shopify Plus
- Nuvemshop Next
- VTEX IO
- WooCommerce
- Tray Corp
- Adobe Magento
The 3 engines of balanced growth for your store
Online stores that rely solely on the media auction are standing on quicksand. Chamella orchestrates three complementary drivers to build sustainable traction.
Paid Acquisition
Immediate traction and catalog scale driven by net contribution margin per SKU.
- Google Shopping & PMax: segmentation by margin and a strict ABC curve.
- Dynamic Meta Ads: Advantage+ and retargeting structured by funnel stage.
- TikTok Ads: Trend discovery and scaling of native audiences.
- Brand Protection: Protection against cannibalization of your own bids.
Organic Acquisition
Lasting digital assets generating continuous qualified traffic at zero marginal cost.
- Technical Catalog SEO: Clean categories and PDPs with no duplicate URLs.
- Schema.org & Rich Snippets: Price, stock and reviews shown on Google.
- Content Clusters: Bottom of the funnel with high transactional intent.
- Auction Independence: Methodical reduction of overall blended CAC.
Conversion & Retention
Getting the most value out of every click and extending the lifetime value (LTV) of your customer base.
- Funnel & Checkout CRO: Removing friction on mobile and in payment steps.
- Server-Side Tracking: Direct reconciliation between ERP, CAPI and BigQuery.
- Upsell & Cross-sell: Smart automations to raise Average Order Value.
- Repeat Purchase Cohorts: CRM flows synced to consumption cycles.
The e-commerce maturity journey
A methodical 6-phase process designed to turn discount-dependent stores into predictable net-margin machines.
- 01
Tracking & Data
CAPI, server-side GA4 and strict reconciliation of invoiced orders with the ERP.
Reliable Foundation - 02
Feed & Catalog
Attribute enrichment in Google Merchant Center and brand taxonomy.
SKU Structuring - 03
Traction Campaigns
PMax by profitability and dynamic creatives adapted to high-converting auctions.
Profitable Scale - 04
SEO & Content
Semantic indexing of collections and bottom-of-funnel transactional clustering.
Lasting Authority - 05
CRO & Checkout
Precise removal of cart friction, continuous A/B testing and speed.
Maximum Efficiency - 06
Repeat Purchase & LTV
Timed repeat purchase cycles, margin governance and cohort-based retention.
Compounding Cash
Technically precise services for every layer of your e-commerce
No generic packages. We deliver precise execution where the impact on net margin is most immediate.
1. Google Shopping & PMax
Segmentation based on real product margin, proprietary exclusion scripts and aggressive protection of brand terms against competitors.
2. Merchant Center & Feed
100% of catalog products approved, policy disapprovals resolved and custom attributes added to increase relevance.
3. Meta Catalog & Advantage+
Dynamic carousels with high-converting templates, segmented collections and algorithmic targeting for customers with high purchase intent.
4. Category SEO & Schema
Clean navigation architecture, correct canonicalization of faceted filters and Schema.org markup to show stock and reviews in organic snippets.
5. Blog & Conversion Content
Bottom-of-funnel editorial articles, product comparison guides and reviews that attract buyers and reduce decision friction on the PDP.
6. CRO & Checkout Optimization
Relentless removal of checkout bottlenecks, on-site checkout, sub-second loading and refined UX for mobile-first conversion.
Frequently Asked Questions
Learn how we operate, the investment we recommend and how we commit to our clients’ margins.
Request a full audit of your online store
Get a plan with the 5 biggest margin bottlenecks and the immediate organic and paid scaling opportunities in your catalog.